The logic behind the emphasis on causality is very straightforward: If a change in one event predictably leads to a change in another event, then we can surely argue that the first event caused the change in the second. In short, the link between the two events allows us to draw a tentative conclusion about the world. This conclusion is a basis for systematically changing other events, observing their effects on still others, and ruling out alternative explanations so that both events and our confidence in our conclusion grow.
With the emphasis on establishing causality among observable events, the scientific method relies very heavily on empiricism. Empiricism is a philosophy relying on direct experience to draw conclusions about the world and events in it. For example, if I am attending an evening event and I sense a women’s fragrance, and observe who is wearing it, than I can say that my sense of smell caused the second reaction to observe who was wearing it. Not only am I identifying cause and effect, but also I do so by relying on my sense of smell.
Our bodies have many physiological responses of which we are normally not aware. However, through a process called biofeedback, it may be possible to train ourselves to become aware of such involuntary responses. In other words, through biofeedback, we many be capable of learning to attend to responses that normally we cannot control consciously. In a word, biofeedback is a behavioral technique that, by use of instrumentation, is meant to increase an individual’s level of awareness of his or her biological conditions and those around them. It is in this way, undoubtedly, that we should understand our senses which command us follow our instincts. This sensory principle of every rational human being as an end in itself is the supreme condition on freedom of the actions of each person.
Celebrated as one of the most influential figures in fashion and a recent CFDA Award Honoree, Carine Roitfeld has transcended the boundaries of culture and style over the past three decades to build an ever-expanding global brand. In 2011, after ten seminal years as editor in chief of Vogue Paris, Carine redirected her energy to personal projects, including the celebrated launches of her biannual style bibles CR Fashion Book and CR Mens as well as uniting with her son Vladimir in 2016 to launch CR STUDIO, a creative and end-to-end production house; offering brands—ranging from Chanel to Yeezy— access to her singular vision. Yet, all the while, Carine was discretely developing a fragrance which she describes as “the ultimate accessory”. For Carine, scent has always been the most defining signature accessory, holding what she believes is the power of identify and magic of seduction. So, after 15 years of blending YSL ‘Opium’ with Serge Lutens ‘Fleurs d’Oranger’ to yield her personal scent, Carine made an official commitment to creating her own signature fragrance.
Leading the growth in the 70 billion dollar global fragrance market is shifting consumer demands as well as the rise of niche brands. More importantly, the rise in personalized fragrances is growing more and more popular with consumers on a global scale. Among the changes in consumer preference is an increased demand in natural perfumes that tell a familiar story. Conveying a story of great interest is Roitfeld’s expertise. Additionally, customizable and niche fragrances are further growing the market, as consumers are looking for a more personalized fragrance experiences and alien scents. Gone are the days, of advertising depicting an exaggerated storybook fantasy. Today’s consumer is aligning with brands advertising towards life’s relatable experiences.
Working in close collaboration with perfumers – Aurélien Guichard, Pascal Gaurin and Yann Vasnier – the noses behind some of the world’s most successful scents, Carine approached the building of each fragrance: conjuring a distinct character, fantasy and desire with each and every detail. Attracted to and inspired by ambiguity, Carine has also specifically designed the collection to be genderless and mixable with one another.
Carine Roitfeld Perfume
Vladimir Restoin Roitfeld is the President of CR Fashion Book Ltd., the media company that publishes the namesake biannual style magazine founded by his mother, Carine Roitfeld. Under his leadership, CRFB has revitalized its companion men’s publication, CR MEN, launched its first international edition, CR Fashion Book Japan, and produced special projects, including an annual calendar CR Women. Roitfeld is also President of CR Studio, a creative and production agency that he launched with clients ranging from Christian Dior and Chanel to Yeezy and Philipp Plein.
Portrait of Vladimir Restoin Roitfeld
VLADIMIR RESTOIN ROITFELD
Prior to CRFB, he served as the founder and director of Feedback Ltd., a Manhattan-based private art dealership that staged exhibitions with artists such as Andy Warhol, Peter Lindbergh, Tom Wesselmann, and Richard Hambleton. He launched the company at age 23 and was named Forbes 30 under 30.
I recently had the privilege to speak with one of the most influential figures in fashion and a recent CFDA Award Honoree, Carine Roitfeld about what makes a fragrance genderless, the working partnership with her son, Vladimir Restoin Roitfeld and how her legacy as one of the highest-esteemed fashion editors in the world, led her an to an exciting entrepreneurial path of launching Carine Roitfeld Perfumes inspired by 7 lovers in 7 of the fashion icon’s favorite cities in the world!
Carine Roitfeld Perfumes
Joseph DeAcetis: Talk to us about how your career as one of the highest-esteemed fashion editors in the world, led you to this new path of developing a fragrance?
Carine Roitfeld: More than 8 years ago when I left French Vogue, I decided to do something new, something that I’ve never done before. It had always been a dream of mine to launch a perfume. I spent a lot of time with Karl Lagerfeld, and one of his life rules was to do something that people don’t expect from you and be the first one to do it. And in a way, I’m the first editor-in-chief who created perfume. I’ve put all my love and heart in this perfume.
For me, perfume is the final accessory of fashion. I thought it was going to be the same world as fashion, but honestly, it’s not at all. I didn’t know how different it would be at the time. It wasn’t my only job, and it’s a very long process. It’s been the most creative and intimate process I have ever done in my life, but I wouldn’t trade it for anything else.
JD: Does the number 7 have an important meaning or luck to you? Can you elaborate specifically about the 7 cities, lovers and fragrances?
CR: Seven is my lucky number and when I set out to create the collection eight years ago, I knew that I wanted to create a line of fragrances so that customers could find their perfect scent rather than just have only one option. As an editor, I totally know how difficult it is to speak about perfumes and juices – you can’t explain the scent in text or in words when people haven’t even smelled it yet. So the thing that I like and wanted to tell is a story behind each scent, like I’m always doing in my fashion shoots. Now I’m telling stories of my scents.
The lovers of the perfume are just fantasies, and each scent is inspired by one of my favorite cities. I’m a strong woman in this fiction and I’m the one who said goodbye to these men. From my home of Paris to my favorite American city New York, the collection was inspired by special characters – some whom I deeply respect and some created from my imagination – and the cities they come from. There’s a man from Paris, a man from Saint Petersburg, Dubai, Hong Kong, New York, London, and Buenos Aires.
Vladimir for example is inspired by memories of my family. It celebrates the heritage and love of special memories I have traveling with my family to St. Petersburg. Lawrence, the perfume named for Dubai is named after one of my favorite movies “Lawrence of Arabia”. I came up with each of them in bed during a daydream. It was a very personal process. For me the best way to remember people is a smell. You never forget it.
Carine Roitfeld perfumes
JD: In your words, what makes a fragrance genderless while others are marketed to separate genders?
CR: The ingredients are the same in all perfumes; they’re never really masculine or feminine, so I see all scents as genderless from the beginning, it’s all about how you mix them to create a balance.
JD: Talk to Forbes about the working partnership with your son, Vladimir Restoin Roitfeld.
CR: My son and business partner Vladimir played an integral role in the collection, so much that I named one scent after him. Vladimir was the one who told me I should consider launching something under my own name rather than collaborating with another brand. He knew that this was how I could leave a legacy for him, my daughter, and my granddaughter. He became my business partner three years ago and helped with the creative direction of the seventh and final scent, Vladimir.
JD: Who is the boss you or Vladimir?
CR: Vladimir was really the driving force behind our expansion over the past few years, in all areas. As I always say, my son is my president now, asks the boss!
JD: What is the first fragrance you remember smelling and did it leave an impression on you?
CR: I can still remember the exact scent of my grandmother, who wore Guerlain’s L’Heure Bleue.
JD: Name a few of the notes you have within your fragrances
CR: For Buenos Aires, which has a more spicy and somber scent, we used a very rare immortelle flower. London’s scent also mixes a little bit of the city’s sense of punk and rock and roll with cannabis scentrek. Some of my favorites are the white flowers, jasmine, and ivories. For Paris, which I started the collection with, I kept orange flowers notes in the scent – I’d been mixing it with my perfume for more many years at this point! It was a nice way to transition into creating my own collection.
JD: When and where should a woman or a man wear fragrance?
Even when I’m not going out, I always wear one of my perfumes. I’m constantly reapplying a touch of perfume throughout the day. It’s the finishing touch when I’m dressing, and the first touch when I’m getting ready for bed.
JD: Name 3 adjectives to describe your fragrance?
CR: Addictive, seductive and unforgettable.
JD: With the hundreds of other fragrances out there, what makes yours unique?
CR: The seven fragrances which are all genderless and suitable for both men and women, and we made a point to work only with high quality natural ingredients, they react to the skin to create a truly personal aroma.
JD: What is the future for you and your brand in the next few years?
CR: I’m looking forward to sharing the collection with the world on May 6 and hearing what people think of it. It has been a journey to get to this moment, so I’m excited to sit back and take it all in.